Currently Norwegians are the world’s biggest consumers of Pepsi Max drinking around 9% of the sugar free drink produced globally (and that figure does not include Norwegians shopping at the Swedish border…)

Drawing parallels with Norway’s fossil fuel riches and subsequent plans to drill mass amounts of CO2 into rocks beneath the North Sea through Carbon Capture and Storage, Kari Max deals with the challenges of maintaining a maximum lifestyle (with maximum taste) in the times of the climate crisis.